The Keratin hair color formula was developed with professionals to provide salon quality hair color lightening and brilliant shine. The Pre-lightening serum conditions hair before lightening for even color results.

Schwarzkopf® Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit—Professional Quality Blonde Formula
3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5x stronger after using this hair dye kit* (*on damaged hair vs. untreated)
PROFESSIONAL: Salon-inspired high lift hair color for women that lightens hair up to 9 levels while reducing hair damage;* With 2-in-1 purple repair mask for anti-yellow effect and shine (*on damaged straight hair vs. untreated)
DESIGNED FOR ALL HAIR TEXTURES: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
BLONDE LIGHTENER: This platinum blonde hair dye is suitable for dark hair shades and has an oil-enriched formula with Anti Damage Complex* (**against combing breakage on damaged hair vs. untreated)
EASY APPLICATION: A brush allows easy application of this permanent hair color; this hair color includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color