You don't have to be tied down to just one look. With Clairol Natural Instincts, you can get commitment-free, semi-permanent hair color (lasts 28 washes). Made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is clinically proven less damaging than other hair dyes. So next time you color, try Clairol Natural Instincts hair color.