Why We Collect Your Information

Below are examples of how data we collect, use, and share helps us create a better, safer experience in our stores and on our websites.

To Improve

  • Providing products and services that enhance your shopping experience with us, in-store and online
  • Developing new products and services to meet your needs
  • Better understanding your use of our products, services and websites
  • Determining your satisfaction with our programs and services
  • Handling customer service cases
  • Analyzing the performance of our products, services and retail experiences, and looking for ways to make them better

To Communicate

  • Sending relevant information and personalized ads and other communications, including ways to save on items you buy most often or that you might like based on your past behavior
  • Providing personalized content and experiences on our websites, mobile apps and mail
  • Displaying personalized offers, information and ads from The Kroger Co. or our marketing partners (as defined in “How We Share Your Information") on other websites and mobile apps
  • Sending product recall notifications to help keep you and your family safe
  • Responding to your comments, requests, questions and applications for career opportunities

To Protect

  • Processing payments securely
  • Fulfilling orders correctly
  • Safeguarding the property or other rights of our customers, associates and the company
  • To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity; and
  • Legal compliance for purchase of certain products or where otherwise required by law

Learn More About How We Use Information We Collect

We use the categories of personal information described in “What Personal Information We Collect” to support the following use cases:

  • To send marketing communications such as product discounts and personalized promotions and special offers
  • Providing product or service functionality that you have requested (such as credit card application, online payment, etc.)
  • To communicate with you about orders, purchases, returns, services, accounts, programs, contests and sweepstakes
  • Responding to communications you send us
  • Assisting you with customer service requests and inquiries
  • Development and distribution of new products and services like mobile applications or grocery delivery
  • Completing e-commerce transactions
  • Delivering advertisements and promotions to you after you have visited our website, used one of our mobile applications, or otherwise engaged with us online
  • Targeting advertisements for Kroger products, services, promotions, and other business activities you may be interested in
  • Developing statistics on engagement with our online properties and measuring how well our marketing and promotional activities perform
  • Identifying and preventing fraud or identity theft
  • Maintaining appropriate records for internal administrative and other business purposes
  • Facilitating the functionality of our websites and mobile applications
  • Providing notice of product recalls
  • To perform basic applicant, employment and management functions
  • At times, Kroger may provide third parties with certain personal information to provide or improve our products and services, including to deliver products at your request, or to help Kroger market to you; when we do, we require those third parties to handle it in accordance with relevant laws
  • Other purposes as described to you at the time (such as credit card application, etc.)

Learn More About Data Collection

How We Collect Your Information
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How We Share Your Information
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How We Protect Your Information
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Your Rights and Choices
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