From Harvest to Home
“We believe everyone should have access to fresh, affordable food and we go to great lengths to ensure we provide the highest quality items possible,” says Dan De La Rosa, Kroger's Group Vice President of Fresh Merchandising. “We know the minute a tomato is picked, the fresh timer starts. That’s why we completely overhauled our process to shorten the time from harvest to home, providing customers more time to enjoy fresh, nutritious foods."
Explore Fresh Recipes
Check out even more recipes that bring fresh to your table.
The 411 on Fresh Produce
Shop Fresh Produce
Fill your cart with the freshest ingredients.